Online PR

Public Relations is moving online. A huge number of people now read their news online rather than in print, and experts expect this number to keep rising.

Many people are getting their news from the online news services, such as Yahoo! News, or getting news delivered to their inbox by online versions of newspapers. Believe it or not, many people primarily get their news from blogs too.

Online public relations through social networking is the best method for generating publicity for an organization through social media outlets including online communities and websites. 

Trap Digital can help you develop an online public relations strategy that incorporates social networking tools that fit into the scope of your business. These tools will help your organization spread content across the web, increase the number of links coming into your site, make bookmarking easy and encourage your visitors to keep coming back for updates.

Tools such as RSS (Really Simple Syndication) feeds, blogging, and social bookmarking (Digg, Face Book & MySpace) can all be used to increase your online press release exposure. 

The new ways of people getting their news has fundamentally changed the way we do PR forever. While printed press releases and media kits still have their place, online PR is increasingly important, and the rules are different.

SEO also needs to be considered a major component of online PR; it is about controlling the message you send out, and ensuring that the first page of search engine results is dominated by your particular message.

As with all marketing tactics, a company should really consider the overall marketing strategy and choose the appropriate mix of tactics that will support the execution.

Please contact us 0844 561 7246 we would love to help you.