Clubbing Source
Clubbing Source is now one of the UK’s leading affordable transport solutions for London clubbing scene. However Trap Digital's relationship began with Clubbing Source while it was a ambitious start up company eager to establish it’s brand and identity in the highly competitive London clubbing scene.
Online Marketing - Viral Marketing Campaign
Trap Digital created and implemented a viral campaign over two months to promote Clubbing Source’s launch party at London’s world famous Tiger Tiger nightclub. Through a ‘pass the word on’ fun email campaign and interactive online competitions to win free tickets, Trap Digital help secure Clubbing Source a full house at it’s launch party, while building brand awareness and generating exceptional propelling clicks and sales leads via the net. Trap Digital followed this with a highly successful ongoing viral campaigns ‘Tell Two friends, get a free coach ticket’ and the ‘Free drink, free travel and entry for £25’. Clubbing Source saw a return on its initial investment of 50%!
Clubbing Source's website was redesigned to reflect the London clubbing scene and aspiration of it young clientele. Better pictorial images were incorporated on the site with a more youthful language in the narrative text. Clubbing Source recognised the success of these improvements with increased prolonged activity on their site by visitors and sales of bookings up by 60 percent!
Offline Marketing Campaign:
Trap Media worked with Clubbing Source to redesign its corporate materiel, promotional leaflets, tickets and fleet of coaches, to ensure visual identity and communications were coherent and easily identifiable in the over subscribed clubbing scene.
“Trap Digital is a digital media agency with proven expertise in media buying and placement. The company has had to understand the intricacies of our business and our constraints and have worked with us to achieve tremendous results from our marketing online”
Kufreh Sampson. Managing Director, Clubbing Source
www.clubbingsource.co.uk