Street Poetry Academy

Street Poetry is a dynamic street dance company specialising in exciting dance shows and amazing choreography for all aspects of the dance industry.

Street Poetry were looking raise their profile with their core target audience in Britain’s youth culture.

Corporate Identity – Logo and Website Design

We designed a playful and yet fun logo relevant and engaging to their core youth clientele while strongly communicating core company values. These themes were reflected further in the design of their fun interactive website incorporating video streaming of Street Poetry dance performances and easy navigation and email capture technology.    

Online Marketing -Search Engine Optimisation

During schools half term holidays Trap Digital launched a targeted Pay per click Google ad words campaign aimed at students and to promote the Street Poetry Dance academy program- Street Poetry reported a 40 percent increase in sales from their students market and achieved uplift in click through rate of 260%

Direct Offline Marketing- Direct Marketing

Trap Digital created and managed a highly successful offline campaign using direct marketing campaign to promote Street Poetry buy one get one free using dance class incentive. Street Poetry saw a 160 % return on their initial investment!

 “Trap Digital’s pay per click campaigns assured us a fast, marked improvement in both the quantity and the quality of your site visitors. And more importantly we dramatically increase our profits!”

Paula Lawrence, Managing Director, Street Poetry Ltd.